Not high and mighty. Posting wrong information isn't helpful and I'll strongly contradict anyone who does. I stand by saying you should watercool before you attempt to post info. Multiple reviews done in questionable ways by sites who have a comfy relationship with the seller etc. Seen it a lot. Seen the reviews when this stuff was first being researched by distributed samples to memebers on another forum. Had solid tests done by members and there was no, none, nada improvement in temps. These members happen to be world class modders and overclockers. Making your parts last longer is a watercoolers myth. If you run quality parts in a loop the parts will not corrode or go bad. If fact, 99% of documented odd things hapening in loops is due to the snake oils, dyes, and other odd additives people add to loops.
http://www.xtremesystems.org/Forums/showthread.php?t=219009
http://www.xtremesystems.org/forums/showthread.php?t=205442&highlight=nano&page=4
May I ask what watercooling setups they have? If Zalman, TT, Koolance or other oddities I can see what's wrong. If a quality loop then I wouldn't know why they need snake oil.