Price wise I'm guessing will be higher than their Killer series, ie $600+
Secondly the advantage of this board over others is that all the basic features needed by consumers, but not Pro Overclockers have been removed. Note the minimal Backplate Connectors and lack of Legacy PCI or PICe x1 (yes I know there is one Legacy PCI..) Also theres about 6-7 Fan headers on the board.
OK there are other "Overclocker" boards on the market, but this one is aimed purely at the Professional, Competitive OCers.
Also Tom's, bit slow on the announcement.. Bit-Tech had this preview about 5 days ago.. Oh and they went into more detail.. And had a photo with the Heatsinks ON..