Wow, I'm really surprised at the negative reception here. I personally think it has a hell of a lot of sex appeal - but then again, I think 99% of the cases and the case mods out there are total ugly crap (along with 99% of the desktop themes out there for that matter). All that dark steam-punk stuff is so overdone, so college-age-guy-who-plays-CoD-all-day-and-can't-get-a-girl. Do a google image search on "cool case mods" and you'll see what I mean (or maybe you won't). A PC case that looks like an antique radio? No thank you.
The last cool case I saw posted was that one made out of concrete...
http://www.tomshardware.com/news/Concrete-PC-Case-Mods-D-Heisse-Concretronic-Best-Case-Scenario,11676.html
...so I guess that says a lot about where I sit on the aesthetic spectrum ... and we all know there's no accounting for taste (you'd have to pay me to have that god-awful half-life case on my desk). Still, I was surprised at the near-unanimous thumbs-down this PC got here, so I just had to rant...
Anyway, I give this guy a lot of props for thinking outside the box in terms of the component layout, and thinking "architecturally" (as in the kind of architecture that I think of when I think of modern stuff - like PC hardware). Having the back-panel of the MB pointing down so you don't ever see it is great. Autocad Inventor and McMaster-Carr FTW on this one. In fact, I'd be tempted to get one if I could get it w/o all the electronics. OTOH, I'm pretty handy with Autocad / industrial design / materials sourcing myself, perhaps it's time for me to do my own "perfect" design.
Cheers,
CList