OK, so you have a HUB that can handle all the cables for both fan MOTORS and fan LIGHTS. Two key things to recognize here. In a fan, the motor and the lights really are completely separate devices in that unit, each with its own cable. So at the Hub you do NOT need to plug BOTH cables from a fan into that Hub. Secondly, 3-pin fan MOTORS and 4-pin ones require DIFFERENT signal sets to control their speeds, and those can NOT be provided from the same source. You need to connect the groups of different fan MOTORS to different mobo fan headers and configure them appropriately.
The half of your new Hub that powers and controls the fan motors is just like any motor-only fan Hub. It works only when connected to a mobo fan header operating in the new PWM Mode, and only with newer 4-pin PWM fan types. It cannot control the speed of 3-pin fan motors. Such a fan connected to this Hub will always run at full speed only. To control the speed of your three fans with 3-pin motor cables you need to connect them to a different mobo header operating in the older Voltage Control Mode, and the only device that can make that connection is a fan SPLITTER, not a Hub. Like this (a 2-pack set)
Note that it has only two types of connections. ONE "arm" goes to the mobo host header. The other three with male (with pins) connectors are for plugging in the fans' motor cables. If you look at the HUB you have, I bet it has THREE connecting cables: one to go to the mobo host fan header, another to go to the mobo ARGB header, and a third to connect to a SATA power output from the PSU to provide power to all its fans. The SPLITTER has no connection to a separate power source. All the power for its fans comes from the host header which generates the correct signals including a variable supply of Voltage for its fans.
Look at your mobo manual p. 13. You have two SYS_FAN headers (Key item 4), one at mid-board to the rear and the other at the bottom front edge. Use one of these to plug in the motor cable from your new Hub, and the other to plug in the Splitter. Connect ALL of the fans' ARGB LIGHTING cables to ports on your Hub. Connect the MOTOR cables from ONLY the 4-pin fans to ports of that Hub. Connect the MOTOR cables from the three 3-pin fans to the SPLITTER.
When you are all set up, boot up and go immediately into BIOS Setup. See your manual p. 20 for the Main Menu. Choose Settings on the top menu to get to p. 27 and there choose Smart Fan 5 to get to p. 32. Choose to work on the SYS_FAN header where you have attached the HUB cable and configure this way
Fan Speed Control Normal
Fan Control Use Temperature Input to motherboard, not to CPU
Temperature Interval leave unchanged for now
Fan Control Mode to PWM
Fan Stop DISabled so your fan will NOT stop at low temps
Temperature Warning Control to 80 C for now - you can change later as you choose
Fan Fail Warning ENabled so you WILL get a warning if a fan stops
Now go back and choose the other SYS_FAN header where you have the SPLITEER plugged in. Configure it exactly the same with one important change. Set the
Fan Control Mode to Voltage, not PWM or Auto
When done, use the Esc key back to Main Menu, then the F10 key to reach the Exit Menu (p.37). There choose Save and Exit Setup to save your setting and reboot.
This sets up all your fan MOTORS so that the mobo can control all of their speeds identically according to a temperature sensor on the mobo. With respect to fan LIGHTS, those will be controlled by your mobo's ARGB header using the Aorus utility RGB Fusion.
Just a small note about fan failure. Any mobo fan header montitors the speed of its fan for NO speed signal, which indicates failure of that fan. Such an event prompts a warning on your screen so you can make plans to fix the problem. However, when you use a Hub or a Splitter, only ONE fan's speed can be sent back to the header where it can bve monitored. (For using your HUB, ensure that the ONE output port (Probably #1) with special marking has a fan plugged in there.) So the mobo headers' failure monitoring can NOT monitor all 10 of these fans. From time to time YOU should look and verify that all are still working.