much less failures in my experience. i avoid those cheap no name brands. usb drives cost so little even for name brand so no reason to risk those cheap pieces of junk they sell. i bought a 128gb samsung not too long ago for $20
I would not buy a kingston. I've had problems with 2 64 GB G4 drives and 6 32 GB G4 drives. Have not had any problems with 32GB ADATA UV128 USB 3.1. I have 8-10 of these and they are still working fine.