Targeting high clock speeds is exactly what got Intel into trouble with their Netburst architecture in the Pentium 4 series.
That's prioritizing clock speed,
only.
Designing for efficiency leads to performance.
If you're talking about mobile, GPUs, or perhaps massively multi-core server CPUs.
What I'm talking about is that AMD & Intel are prioritizing single-thread perf. Not above all else (at least, AMD seems to be trying to strike a balance with efficiency), but Apple is much more focused on prioritizing perf/W.
You can't get the best single-thread perf at mobile clock speeds, so Intel & AMD design their cores to clock higher. This forces them to design to a shorter critical path, which forces compromises on IPC.
Meanwhile, Apple doesn't need its cores to clock high, so they probably use a longer critical path, meaning their cores
couldn't clock high, even if they
wanted to.
So, they might be on par - or even slightly ahead, on IPC - but that won't translate directly to single-thread perf, if they can't approach comparable clock speeds.
You’re not the only person to be skeptical about what’s happening here. We’ve all been conditioned to think of ARM as being great for low end devices but not suitable for desktops, etc.
No, what I'm skeptical of is your claim that "Intel was never more than a mediocre chip designer".
I don't doubt ARM's threat to server, laptop, and potentially even the desktop markets, and I don't doubt Apple's competence.
Apple is at a point where they meet or exceed Intel’s core performance at a fraction of the power.
It's early to declare Apple a victor. They have work yet to do, to demonstrate they can really compete outside the highly power- and thermally- constrained applications.
You can debate this as you wish, but we’ll see the initial ”proof” with Mac based silicon this fall.
The problem with trying to debate me on this is that I've debated on the other side, multiple times. I'm just not as far along as you, in that Apple has proven they can do
low-power performance better than anyone, but that's distinctly different than taking the
absolute performance crown. I'm not saying they can't or won't, just that they haven't.