Just Buy It: Why Nvidia RTX GPUs Are Worth the Money

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If it were not for the fact that I have almost completed a complete new build then I certainly would not have spent what I have on pre-ordering the 2080ti - which with UK VAT has cost me £1099.
Until now I have always aimed for the mid range with Gcards and my goto for value has always been the '60's. This 8 year old machine has a generation 1 i7920 and the only thing I have changed in that 8 years is that it carries a GTX960. Now think about how much money I have saved over every OTHER advancement in those 8 years. But now I realise 3 things. 1. my processor is not cutting it with the newest games. 2. despite 1. games are far more reliant on the GPU than they ever were before. 3. HDDs are rubbish compared to SSDs and I don't want to wait 20 minutes for the unreal engine to load.
In addition to these points I BELIEVE that ray tracing is the next big step for graphics fidelity.
Admittedly, if I were JUST buying a card I would wait the extra month or so for the 2070.
But, as when I built this machine 8 years ago, I know that cutting costs now only means you have to pay again sooner.
And that is why I agree with this article. But it's horses for courses and if I already had a 1080 or 1080ti then it would be a different story.
 
This article fails to state legitimate reasons to run out and drop big money on the new RTX cards. The new Tomb Raider game can't maintain 60 FPS with Ray Tracing enabled at just 1080P lol.. So how in the world can this article try to push people to go out and spend money on cards that can't perform well at 4K with Ray Tracing enabled.. Disgusting article in my personal opinion. I'll stick with my Strix 1080Ti for awhile, most of the games that I run at 4K perform nicely, so I'm in no hurry to pick up GPUS that can't even maintain 60 FPS with Ray Tracing enabled.
 
"However, when you pay a premium for cutting-edge components, you're also buying time, time to enjoy experiences." I an buy time - holy shit sign me up. This is fantastic. I'd like 10 years please.
 
p.s. I am also not convinced that the crypto miners will NOT be jumping all over these cards which could well result in a spike in the cost rather than a reduction (has happened when 1080ti's started selling for £999 instead of their £699 launch price). So you guys can rant on about how you are being sensible waiting for reviews and hoping prices will drop - and risk crying in your beer when they RISE due to crypto scum and the fact that the new cards have a more difficult production process meaning they could be in short supply for long enough to contribute to that price hike.
 
Avram, if I'm being quite honest, this is the dumbest article I've read today.

This is a site that literally thrives from product reviews and you're essentially saying ignore everything and just buy it without any real world context.

> However, what these price-panicked pundits don't understand

Yes, undermine your own staff. Fantastic.

> You could buy the last-generation GTX 1080 Ti for as little as $526, but if you do, you won't be able to take advantage of key RTX features like real-time ray tracing and great 4K gaming performance until your next upgrade.

a) $526 is a great price for a GTX 1080 TI b) people who make this decision probably don't care that much about real-time ray tracing c) there are a large quantity of consumers who are more than content with 1440p at high refresh rates and don't plan to change to a 4k display anytime soon. Maybe they don't feel like spending an extra $300 or more for a 2080.

> While we don't have final benchmark results, the new features and enhanced performance of the Turing cards make them worth buying now, even at sky-high prices.

How much did Nvidia pay you?

> How many months or years do you want to wait to enjoy a new experience?

Maybe long enough to see actual results for the cards and whether it's really worth it for our individual use cases. It's not as if we've already waited our whole lives or anything, right?
 
When they came out with VR, I instantly went to my nearest retailer and bought all the VR goggles, headsets, controllers, home stations, and then I was like, I dont want to be ALONE in outdated hardware!!!111 So I bought a 1080 Ti, but only when it was on sale for $1,400 on ebay. Dude your article is dumb, and your part of the problem. I hope you go bankrupt buying a bunch of PC's with that RTX garbage that doesn't even look good, and only works at 1080p.
 
Avram, if I'm being quite honest, this is the dumbest article I've read today.

This is a site that literally thrives from product reviews and you're basically saying ignore everything and just buy it without any real world context.

> However, what these price-panicked pundits don't understand

Yes, undermine your own staff. Fantastic.

> You could buy the last-generation GTX 1080 Ti for as little as $526, but if you do, you won't be able to take advantage of key RTX features like real-time ray tracing and great 4K gaming performance until your next upgrade.

a) $526 is a great price for a GTX 1080 TI b) people who make this decision probably don't care that much about real-time ray tracing c) there are a large quantity of consumers who are more than content with 1440p at high refresh rates and don't plan to change to a 4k display anytime soon. Maybe they don't feel like spending an extra $300 or more for a 2080.

> While we don't have final benchmark results, the new features and enhanced performance of the Turing cards make them worth buying now, even at sky-high prices.

How much did Nvidia pay you?

> How many months or years do you want to wait to enjoy a new experience?

Maybe long enough to see actual results for the cards and whether it's really worth it for our individual use cases. It's not as if we've already waited our whole lives or anything, right? Maybe we could wait another year and wait for potential improvements on the technology rather than be the first adopters.
 
Now this is next level shilling here if I've ever seen it. What a disgusting display from a site that has advocated from not pre ordering. Seriously freaking pathetic and devoid of any kind of journalistic integrity. This is seriously mind blowing.
 
Incredible... the chief editor of a place where ppl expect review, ACTUALLY recommending ppl to do the MOST IDIOTIC thing a consumer can do...
ie: buying a product before there's any concrete info on the performance of a product.

I am not sure if the chief editor is drunk while writing this... or something else equally good at pulling ppl's common sense astray like money is involved.

But well, if there was any credibility left in Tom's Hardware... that kinda went out the window with this.
 
Did this site get hacked or something? Is this some attempt by a former disgruntled employee to discredit the site by a making such a wildly biased article. If this is real, it's is such a disgusting example of shilling, it borders on inflammatory towards the community. This is truly pathetic.
 
Surely this author is joking. This sentence contradicts itself - 'While we don't have final benchmark results, the new features and enhanced performance of the Turing cards make them worth buying now, even at sky-high prices.'

Noone has word on final performance yet so where is the 'enhanced performance' coming from. Very disappointed in TH.
 
This is the first time I've ever commented in the 15 years I've followed Tom's Hardware, only because I've never seen such blatant stupidity peddled on this site. And from the Editor in Chief. Was someone drunk when interviewing this guy?
 
Srl Tom's, Telling people to buy now.
Not everyone plays @ 4k
not everyone wants to spend 750-1400$
When you can build a computer for just 750$ & still play games @ 1080p.
I love nvidia & new tech, But i hate Nvidia Greed for money.
I'm selling my 1080 to buy a 1080 ti, why not a 2080/2080 ti.
Easy 1080 ti=2080 or better for 550-600$ & i'm sure it will drop more.
I for one can care less for ray tracing.
I'll wait till next year for something better.
Just sad from nvidia to wait over 3 years for 20-30% more performance .
AMD! What's up?

(The time you spend waiting and complaining about it being overpriced is time you could be gaming with the most realistic user experience available.)?????

srl More like buy a good monitor decent card heck a gtx 1060 you'll be happy.

Remember people think about the games that are out that people are playing.
Fornite -_- srl?
League of legends?
Battlefield 5= same engine as bf1.

Blah w.e i'm out.
 
Srl Tom's, Telling people to buy now.
Not everyone plays @ 4k
not everyone wants to spend 750-1400$
When you can build a computer for just 750$ & still play games @ 1080p.
I love nvidia & new tech, But i hate Nvidia Greed for money.
I'm selling my 1080 to buy a 1080 ti, why not a 2080/2080 ti.
Easy 1080 ti=2080 or better for 550-600$ & i'm sure it will drop more.
I for one can care less for ray tracing.
I'll wait till next year for something better.
Just sad from nvidia to wait over 3 years for 20-30% more performance .
AMD! What's up?

(The time you spend waiting and complaining about it being overpriced is time you could be gaming with the most realistic user experience available.)?????

srl More like buy a good monitor decent card heck a gtx 1060 you'll be happy.

Remember people think about the games that are out that people are playing.
Fornite -_- srl?
League of legends?
Battlefield 5= same engine as bf1.

Blah w.e i'm out.
 
Guys, what if you died before the reviews came out?? Is that the way you want to go? With no new ray-tracing video card on pre-order? I don't think so.
 
How come the new RTX 20-series video card pre-orders aren't listed on Tom's Hardware's "Best Tech Deals Right Now" list?
 
Obviously you got paid for writing this. But still you have many valid points. One thing I would like to point out, Nvidia purchase GDDR6 at a premium, and prices are unlikely to go significantly down unless memory prices come down. Nvidia does not control that, and they needed these high performance memory for the performance they want (we want).
 
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