You can only use a Lucid product with a motherboard who's manufacturer has purchased a license for it from Lucid.
Although their MVP demo is compatible with all the Sandy Bridge chipsets, you, as an end user, may not buy an MVP license. They want you to throw your brand new motherboard right into the garbage can and go out and buy a Z77. Not for any technical reason - that's just their marketing model.
Isn't that wonderful?