Belardo,
Take a look at this:
http://www.amazon.com/Acer-Iconia-W700-6831-11-6-Inch-Tablet/dp/B00B2GXGUM/ref=sr_1_4?ie=UTF8&qid=1373841598&sr=8-4&keywords=acer+iconia+w700
Acer Iconia W700. $749 for an 11.6 inch full Window 8 tablet, Wifi, 64 gb SSD storage, i3 processor (I spent an extra $100 and got an i5). Also, comes with a Bluetooth keyboard with a standup case and an micro hdmi to vga adapter which, together, would probably set you back at *least* $75 if you had to buy separately. $50 discount on that deal
So, Intel processor - that "Ferrari" you were talking about - 64 gb storage, high res screen, and a few perks (keyboard and such).
Let's compare that to an iPad with the same amount of storage:
http://www.amazon.com/Apple-MD330LL-Wi-Fi-White-Generation/dp/B00746UVQG/ref=sr_1_6?ie=UTF8&qid=1373841641&sr=8-6&keywords=ipad+3
For $625 WITH a $75 discount you get.. 64 gb storage, I honestly don't know what kind of processor.
The "Ferrari" costs 20% more than the "Toyota," and the prices are almost the same when you factor in the Bluetooth keyboard and stand that the Acer Iconia W700 comes with. The thing is, to get a FULLY decked out iPad with at matching keyboard and stand, you pay *more* for the iPad than for the Acer Iconia W700.
I take your point... The Surface Pro 64 gb storage is a hefty bit more than an iPad. Some non-MS branded full Windows 8 tablets cost about as much as an upper end iPad with the same storage - maybe just a bit more... And as you said, they are a Ferrari in comparison.
The iPad is horribly overpriced and some non-MS branded full Windows 8 tablets aren't. Most people don't realize how badly they're getting ripped off paying that kind of a premium for the hardware in an iPad, but... They are. I say, go Android ($200-$300 for the same hardware as an iPad) or go Windows 8 pro tablet ($750 for Ultrabook hardware in a tablet form factor). Why pay 80% the money - BEFORE factoring in that Bluetooth keyboard (which I am typing on right now - works great, as does the stand) - for a toy in comparison, hardware wise?
Edit: Also, while I do realize that this is not something that many people know about, I did pick a product from a major brand on one of the largest retailers in the US - this is not obscure Chinese made tablet or some build it yourself product to match value. Major retailer, recognized PC producer making the tablet. Pretty on the up and up.