This is unbelievable! Well, no actually, we should expect no less from Microsoft.
The problem is that Windows 10 offers nothing that I want, or for that matter nothing that my family, friends, acquaintances and relatives want. It looks terrible, and is no faster (yes, I've run windows 10 on a test machine for some time), and forces me to install garbage that doesn't work and offers no useful functionality
The stupidity of the situation is that Microsoft is having to force people to move to the new OS because so few "want" the OS. It's really a simple problem. If you give people what they want they will update in droves. People want a better looking, more secure, more privacy respecting OS that has real features that work, are stable, and allows them to at least feel as if they are in control of the PC they own, even if that is only an illusion.
This is like force feeding kids their veggies and not letting them leave the table until they've cleared their plate. All you do is build resistance and distrust. Dumb!
And I wonder how CPU manufacturers feel? Is this going to stifle the hardware upgrade market? At least long enough to make a serious dent in the bottom lines of several companies? I know I will only upgrade a few PCs here, before the next CPU release - and that is to get them onto Skylake so they are OK for the next few years. Then I can take my time researching alternatives to Windows.