I own a Lumia 822, have had an Android phone (Gingerbread), and my wife has had 3 Androd phones. Our experience has shown us Android is an unreliable OS. Way too many issues, lockups, and irritating niggles. My wife's phones (all 3 of them) have driven her crazy. I have had to reset her email countless numbers of times. She daily has to turn the phone off and back on to connect to the cellular network. It is from this experience that we have both come to perfer the Windows Phone experience. When she is eligible she will be moving to Windows Phone. We both love the S3 but we are tired of the Android experience...a specs leader that leaves some of the basics to chance and is not quick to fix OS bugs.
Say what you will, but I think the 'Smoked by a Windows Phone' ads are a great way to show that Windows Phone are better that the competition in somes importants ways. Not in every way of course...but in some really importants ways.