Really great ad, although a bit hypocritical considering snow leopard's release issues. But apple is definitely winning on the price point war currently, full osx 10.6, $30! Microsoft windows 7 ultimate or pro, anywhere from $100 to 300 depending on vendor.
Anyways, windows fanboys, chill out. Apple will never again be the computer of the masses and pc's will never (ever) consistently be the solidly built, industrial-design-heavy, often niche-market machines, which apple provides. Both will always be found in the jobs requiring purpose built machines: Windows - cheap pcs for office settings, powerful pcs for any task requiring serious processing power, Apple in media and design jobs due to their general reliability and consistency in rendering color from machine to machine.