The Start button is gone folks. And guess what, I welcome this change! It's time to evolve. With change there's always resistance. And almost always in tech, this resistance is futile. No one is considering the mobile (smartphone/tablet) computing element here, and the unification of computing between your desk and when you're away.
As for the OEMs crying about PC prices? Guess what, this has happened for every Windows release since 98. OEMs are a bunch of crybabies.
Thank you Microsoft for pushing the limits
PS, had apple released something like W8, people would be heralding them as complete geniuses! HA!