Does everything have to be playable now at max settings?
If a brand new PC built exclusively for gaming can't reach acceptable performance at max settings, then the much larger audience with older PCs are liable to assume that they won't reach acceptable performance at *any* settings. So I guess it depends on how many copies you want to sell
I'm not even being facetious. As others have mentioned, PC ports seem to be an afterthought for developers at the moment, with the PS5 and Xbox [whatever they're calling it now] being the target platforms.
This seems to go in cycles. I remember around 2007-10 there was a similar situation with the PC receiving dire, slipshod ports. These were the days of Xbox Live for Windows, truly one of the platforms' darkest hours. Epic and other studios who had made their fame in the PC market were turning their backs on and openly denouncing it.
But Valve quietly proved with Steam that there was a huge addressable mainstream market for PC gaming, and that by neglecting it these publishers were leaving big stacks of cash on the table. So in the 2010s they started to make more of an effort, not only to reach parity in terms of multi-platform releases but also to take advantage of improving tech as console generations matured. PC steadily clawed back significant market share as a result.
But here in the 2020s, the price of PC gaming has shot up egregiously. The crypto craze sent GPU prices through the ceiling and Nvidia/AMD seem determined to keep them there. Other component manufacturers seem to have been encouraged to creep up their prices above inflation as well. And the spectre of cloud gaming is always looming in the wings, bringing its monkey-paw promise of a ubiquitously thin-client, GaaS future.
I think this all goes some way to explain the spate of undercooked PC ports we've seen recently. And I worry that this will become a vicious cycle, as more and more PC gamers balk at the prospect of expensive upgrades that only result in *worse* optimised games, and opt for an Xbox or Playstation instead.
That, to my mind, is why the Crysis-style model of aspirational releases is dangerous. When the competition deliberately sells systems at a loss, to compete PC games need to either offer demonstrably superior performance for the increased cost (and right away), or else to be able to run on the proverbial toaster.
Sorry for the novel, it's a slow work day