Darkbreeze, you confuse intellect for ability. My wife is intellectually far smarter than me, yet she is as tech savvy as a rock. To this day she's still confused as to how to change channels on the cable box if the remote happens to be on 'tv' not 'cable'. As far as pc's go, in software she runs circles around me, yet all she worries about is 'push button' to turn on or click start to turn off. She wouldn't know the difference between a $100 psu and a $50 gpu. She's never heard of AMD, and the only reason she knows Intel is due to commercials. There's very few nerds with the social abilities of a cheerleader and very few cheerleaders that understand quantum physics. Sure ppl can add and understand price differences, but then you get the older Corsair RM at over $100 which were not nearly as good as the Seasonic M12-II at almost 1/2 the price. And yet natural assumption would lead to the more expensive being betterbetter.