But you aren't in sales. Everybody knows that the S/M 12 series of Seasonic psus are very reliable, very good quality, excellent psus. So, bring out a newer version and hide it in the same name, and ppl will buy it based on what they already know, not knowing it's really a newer issue. Corsair has been doing this for years, and while I personally totally agree on this naming being an issue, trying to convince someone that a corsair DX is better than a corsair CX becomes a lesson in futility, when half the world already knows the CX is a great unit. Ppl buy what they trust, whether that's misplaced or not, and the S/M12 has a great reputation. As many wise ppl have said, 'if it ain't broke, don't fix it'