You can say what you want about Razer, but they usually try to make a name for themselves on the support side (just like the deceased BFG did and how EVGA still does on the video card business) and I wholeheartedly support and admire that! The fact that this is a genius type of promotion certainly comes as bonus for them! I once had a keyboard (Lycosa) bought in the UK before I moved back to the US and then I later found out that I had a defective unit (media keys didn't work properly) according to Razer's own website (there was a limited series that came out with the problem). When I contacted them they initially said that I would have to make the replacement in the UK, but after I complained about the hassle they immediately backed down and accepted to do the replacement in the US. I know that one can say it was their obligation to do so, but as someone that has been shafted by other companies in issues where it would also be their obligation to help the customer out, I have to give Razer props for being reasonable people. That is why I keep coming back to companies such as Razer, Corsair and EVGA... Good support can make a world of difference when you need it!