Sick of Apple News on Tom's Hardware? Read This

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Its not THAT there is Apple news, its that any and every inane Apple related thing makes it into the 'news'. Great, they launched some new kool-aid, do we really need to spend the next two weeks repeating that over, and over, and over again? As if the year of rumors leading up to it wasnt enuf...
 
I honestly don't mind the Apple articles, as long as there is a healthy dose of NON-Apple articles as well.

I like to know what apple is up to, but it does get a little annoying seeing APPLE APPLE APPLE down the news list. I don't think people should complain about Apple articles in their comments either. I mean no one is forcing anybody to read anything.

Just my thoughts.
 
Tuan, another good example of how Tom's Hardware listens to its patrons and takes steps to ensure that the site is as strong as it can be. I won't be filtering Apple-related articles out quite yet, but thanks for demonstrating, again, that you guys do actually listen to us.

Now all we need is for you guys to tighten up a little bit which articles deserve to be displayed in red, which seems to be happening with great frequency as of late...
 
[citation][nom]dman3k[/nom]Question: What is a fair representation of Tom's readers?[/citation]

If you really must know, there is usually a 4X to 5X greater read rate of Apple related news than their are other hardware related news. That may sound surprising but that's what the stats says.

For example, when we posted our first details about ATI's 5000 series GPUs in the news, it was hot, and did around 11,000 PVs. Comparatively, typical Apple news do an order of magnitude several times that. Since news is only single paged, this easily indicates that there is far more interest. Despite this being Tom's Hardware, that's what our stats show, internally, and via Google Analytics.

But that's besides the point.

My point is that there are some who don't want to see it AT ALL, and keep complaining and bashing about it, so I am giving them a solution--at least a temporary one until we can implement an integrated news filter system so that they can customize TH to what they'd like to see.

/ Tuan
 
I admire Tom's for taking the initiative to try and meet their readers' individual tastes. But what about people who don't like articles about futuristic yachts, or solar powered cars, or game software, or productivity software, or browser software, or netfix related news, or... I'll stop there. This is a road you don't want to go down.
 
[citation][nom]husker[/nom]I admire Tom's for taking the initiative to try and meet their readers' individual tastes. But what about people who don't like articles about futuristic yachts, or solar powered cars, or game software, or productivity software, or browser software, or netfix related news, or... I'll stop there. This is a road you don't want to go down.[/citation]

Did you read the article?? They are working on an integrated filtering system so that individual users can customize for themselves the types of articles that are displayed on Tom's Hardware. This current system is just a temporary fix.
 
[citation][nom]husker[/nom]I admire Tom's for taking the initiative to try and meet their readers' individual tastes. But what about people who don't like articles about futuristic yachts, or solar powered cars, or game software, or productivity software, or browser software, or netfix related news, or... I'll stop there. This is a road you don't want to go down.[/citation]


Give us time, please.
The company is really busy, it's a business afterall.
My own department, isn't made up of a lot of people.

I'm doing what I can, for whoever is polite and asks nicely, whether the group asking is large or small.

Give me time.

Thanks.

/ Tuan
 
I never have an issue with learning about Apples new technologies. More often than not they are competing with emerging non-apple products and knowing about both is important to me. What I despise is fan boy nonobjective slander that is the basis for many comparison articles on this site. :))
 
Mr. Tuan,
It is question of identity. Each media outlet filters the news based on its audience. Tom's Hardware needs to decide what type of reporting would do. Let me give you and example:
Some outlets based their content on market share. Lets look the desktop.
95% is own by Windows, 95% of your content should be about the Windows.
4% is own by Apple, 4% of your content should be about the Apple.
1% is own by Linux desktop, 1% of your content should be about the Linux desktop.

Or

You are reporting about all topics. 1 article about Windows, 1 about Apple, 1 about Linux and etc.

Those numbers are not absolute. Some days you might have more about Apple, but next it should be more about Windows. But overall you maintain balance. That way your readers will not get frustrated.

We are not stupid and we don't need to be treated like that. PR people are doing their job, but you as journalist need to be able to recognize the hype, smoke and mirrors and report the facts and search for the truth.

For example just before the launch of the iPad every day we had to read how the iPad Hardware is going to be "revolutionary" and "magical". Now we know that is just the same Cortex A8 core. Nothing to brag about it.

In short be a journalist, not a Apple's (you can put any company name here) PR.

Best regards,
SAL-e
 
Woah, I'm guessing you got a lot of complaints?

Either way I do find apple hardware interesting sometimes, if I'm sick of hearing about the same thing over and over though (like the ipad) I just don't click on it.
 
[citation][nom]Gin Fushicho[/nom]Woah, I'm guessing you got a lot of complaints?Either way I do find apple hardware interesting sometimes, if I'm sick of hearing about the same thing over and over though (like the ipad) I just don't click on it.[/citation]
Actually no. All the complaints I get are actually just what you see in the comments.

Still... trying to do my best to satisfy that group, big or small.

/ Tuan
 
So if I understand right, people don't like reading all the negative comments about Apple products and the suggestion is the negative commentors should just not read the article. Hmmm... why shouldn't those who don't like the negative comments just not read the comment?

...or is Tom's policy that they only want postitive and congratulatory comments. In that case, I would suggest that the TOS be changed to reflect that.

Either way, thanks for confirming what I thought. Tom's is an ad supported site, and since Apple articles generate significantly greater number of page views it means the iPad blitz was probably a good fiscal move.

Ultimately, this post makes me wonder if Tuan is lashing back against the negative comments from the article What HP Needs for Slate to Take on iPad, and Win where the statements of:

HP does not have a well built, well populated and well integrated applications repository and store.
HP does not have a multi-studio backed music and movies store.
HP does not have a widely populated books and magazines store.

...and the response was BestBuy and all the other Windows software outlets don't count as good application repositories, that iTunes no longer works on windows, and that they pulled the Kindle PC eReader application?

Oh, and if you don't like this post, why are you reading it? No one made you... sure, maybe you were interested in what feedback would be provided just like we were interested in what Tom's had to say about the Apple products - and were disappointed in what we found. If you are disappointed in my logic or thoughts, feel free to give me a thumbs down... after all, comments are a feedback to articles and thumbs up/down is a feedback for comments.

Guess what I am saying is maybe Tom's should consider pulling community comments if they dislike negative ones so much.
 
[citation][nom]SAL-e[/nom]1 article about Windows, 1 about Apple, 1 about Linux and etc.Those numbers are not absolute. Some days you might have more about Apple, but next it should be more about Windows.[/citation]

It's easier said than done. News as it happens. We don't control what the industry talks about. We just report what we can, with what limited time we can and resources. When every news outlet is excited about Windows 7, we posted a TON of articles about Windows 7. No one complained. When the industry is excited about Apple, that's what publishers cover. Same here.

There is an industry flow.

/ Tuan
 
[citation][nom]MDillenbeck[/nom]So if I understand right, people don't like reading all the negative comments about Apple products and the suggestion is the negative commentors should just not read the article. Hmmm... why shouldn't those who don't like the negative comments just not read the comment?...or is Tom's policy that they only want postitive and congratulatory comments. In that case, I would suggest that the TOS be changed to reflect that.Either way, thanks for confirming what I thought. Tom's is an ad supported site, and since Apple articles generate significantly greater number of page views it means the iPad blitz was probably a good fiscal move.Ultimately, this post makes me wonder if Tuan is lashing back against the negative comments from the article What HP Needs for Slate to Take on iPad, and Win where the statements of:...and the response was BestBuy and all the other Windows software outlets don't count as good application repositories, that iTunes no longer works on windows, and that they pulled the Kindle PC eReader application?Oh, and if you don't like this post, why are you reading it? No one made you... sure, maybe you were interested in what feedback would be provided just like we were interested in what Tom's had to say about the Apple products - and were disappointed in what we found. If you are disappointed in my logic or thoughts, feel free to give me a thumbs down... after all, comments are a feedback to articles and thumbs up/down is a feedback for comments.Guess what I am saying is maybe Tom's should consider pulling community comments if they dislike negative ones so much.[/citation]


... How the heck am i lashing back by doing this?? My goodness. Just goes to prove, you can't please everyone can you?

For the last time: APPLE DOES NOT CARE ABOUT ADVERTISING ON TOM'S HARDWARE, NOW, OR HAVE THEY EVER.

Get over the Tom's was paid, was bought, was ad-ed on, etc. etc. Now you are just getting on my nerves.
 
Although this isn't a feature I will use, I am appreciative of everyone at best of media for being considerate.

Tastes differ. I read Apple articles, but am not an Apple fan, mostly because of their overly closed platform approach. This does give them an edge in "snappiness" but it also floods the market with 99 cent useless apps and allows price gouging on what is essentially free with competitors.

It seems that Apple has become a non-sleeping perpetual PR Hype machine. You can argue with me, but there is (and likely will be) what I feel is a disspraportionate amount of content for that market share. It's just their way and it's proven succesful.

I digress though, we readers also need to keep in mind that although Tom's is a hardware review site, they are also a news hub. This means that they will have one-page posts of news content (whether or not the reader finds it sensationalist, redundant, etc.) it is still news that you will find on nearly ALL hardware related sites. It's how the medium has evolved as to continue drawing in revenue.

In summation, keep on keepin' on guys. Like the seasons, evenutally we'll see every popular way to destroy an ipad and then people will start getting sick of WinMo7.

 
i cant believe Toms is forced to take this kind of measure :))) damn mac haters must have a big influence .... or is it the apple "hate" thrown in the comments ...
 
SAL-e , you're a genius . I couldn't have put it better myself.

I would only add to that the fact that it is a matter of respect, too.
Respect owed to the 95% of people that you mentioned above. Sending them to the "kids' table" is not exactly what I would call professional and respectful. Not to mention, that link is not even working, but that is another issue...
To be correct, there should be a Hardware site and a Software site, and that should be divided in sections allotted to different OS'es, etc.
And then, you will realize that readers that are not interested in Apple news and are not getting the info that they're looking for will abandon your site altogether for better ones.
At least they won't have to sift through the plethora of useless articles in (the vain ) hope that they might find something of interest.

I understand that iPad is the fad nowadays, but coming out with articles dedicated to every new app that may/may not work on it is too much.

just my 2 cents.

 
Good idea, but so you know I seen so many iPad articles this last months. I was thinking it was out a whole mouth before it did come out, what friday. I dont like apples as much as i like my pc, but i do that them both. And with that said Apple suck pc is better. lol j/k
 
[citation][nom]tuannguyen[/nom]It's easier said than done. News as it happens. We don't control what the industry talks about. We just report what we can, with what limited time we can and resources. When every news outlet is excited about Windows 7, we posted a TON of articles about Windows 7. No one complained. When the industry is excited about Apple, that's what publishers cover. Same here.There is an industry flow./ Tuan[/citation]
I know. Everybody's job is difficult. That is why we are professionals.
Yes. You could 'swim' with the flow, but this makes you just like others. and no better then a blog republishing PR information. The great and successful people or companies are not afraid to swim against the current flow. For example I know how difficult is to find news about Linux and FOSS because the people working on it don't have PR department with bottomless pockets. But if you are persistent you can build relationships with key people in the industry and talk to them when you have shortage of stories. This is very dynamic industry every day brings something new. You just need to focus on you goal and tune-down a bit the PR people.
 
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