i won't bash the author for his opinion, or lack of thought, etc. that has been done more than needs be. however, i'll point out that not everyone buys a computer with the same criteria. some buy on pure hardware specs. some buy on a combo of specs and premium parts (many home-builts). some buy primarily on price. others on design. still others on how the hardware will fit with the software they plan to buy/use. there are others who like to buy based on customer service reputation. there are some customers who like the peace of mind of being able to walk into a store to have their computer serviced or talk to a person about issues they are having. point is, all of these reasons to buy a computer can't be boiled down to just a simple up-front cost of a system. what do you get when you buy a $550 Dell desktop? cheap parts, relatively average to poor support (several surveys to back this up), average looks, no walk-in capability (kiosks don't count - really), but a computer that can get the job done most of the time. what about a $1000 Sony desktop? you get average to above average support, mix of cheap and average parts, decent looks, no walk-in capability, and a computer that gets the job done most of the time. what about a $1500 Mac? best-in-the-business support, walk-in capability in most major cities with actually helpful/passionate employees, decent and above average parts, excellent design both functionally and visually, and a computer that gets the job done a little better than most of the time - maybe even close to 99% of the time. i've bought and used Windows-based computers for over 20 years. in the past 4 years i've bought an iBook, mac Mini, and Mac Pro. have i overpayed? not in my opinion. i'm sure some folks think i have. but the up-front cost is not the only cost i consider when buying. my time is worth something. my frustrations (or lack thereof) are worth something. quietness is worth something (how loud is that $550 Dell?). it ain't just about up-front cost for me. having said all that, i respect that not everyone has the same priorities for buying a computer as i do and that price plays a larger role for some folks just as design, quietness, or expandability play a large role for others. this is why we have choices.