Ubisoft Director: Piracy is Killing PC Gaming

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Always the same - pirates pirates but games is too much expensive i remember correctly Painkiller who was sell in day premiere for about 8$ and in all site with links to copy was written please buy your legal copy to tray download this demo. Im from Poland i buy may copy this game who give me realistic graphic, climate and sow much funny for only 18 zł (about 8$) - bay.
 
I like how they used Tom Clancy as an example. A series that has gone to shit and probably wouldn't do well on the PC regardless of pirates.

[citation][nom]The_Blood_Raven[/nom]So 20% of the people who play their games have pirated copies... Yeah that's whats killing PC gaming, not the prices of hardware, inexperience with hardware which result in expensive Geek Squad visits, and the hassle of installing games on a computer. No it is piracy. Developers just can't cope with losing a fifth of their potential customers!To be honest, how many of those pirates would buy the game if it were not for piracy, probably very few. Piracy is not the issue, it is hard to compete with consoles when PC gaming requires so much more knowledge and experience to use. You don't need to install patches, update drivers, tweak display and audio settings, or deal with DRMs with consoles. PC gaming is dying thanks to the lack of innovation, high price of gaming PCs, the work put into maintaining the PC and game, and the lack of community with the PC. Sorry Ubisoft, but you need shut the hell up, afterall Ubisoft makes some of the most glitchy and broken PC titles out there. That might be a problem.[/citation]

Said the newb.
 
You know.. I "Pirate" games every day. You want to know how many games I buy a month? On average of 5. You know why? Because I "Pirate" the game, play it, LOVE it and go out and buy it.

Do you know WHY I buy it. Because it's a GOOD GAME.

You know why I don't buy the other games I "Pirate"?

It's because they're bad games.

If a game can't hold my attention for a week, I don't buy it.

That means all those games with less then 25hrs of content, they don't get bought.

I spend over 2000$ a year on my PC habit(MMO/High Speed Cable costs included) and probobly spend about $200 a month on games.

For every game I buy, I bet you there's 50 shitty ones that are crying that Piracy is killing their companies.

Make a good product, and people will buy it. Make a bad product, and people will pirate it for when they're bored. Make a HORRIBLE product, and people won't even pirate it.

And of the last 10 games I BOUGHT. Over HALF I had to use my cracked EXE files to get the damned things to work.

That's a LEGITIMATE owner of a Retail Disk that can't play their product.

"Piracy is killing PC Games.. oh boo hoo..."

No. SHITY GAMES are killing PC Games.
 
Anyway, I am pretty damn tired of hearing about piracy issues. These are publisher and developer issues, they need to solve their own problems and stop bitching to the general public. They should bitching to an inner circle of devs, publishers and Microsoft. They should be working together to resolve this issue or at least bring the level of piracy down to a minimum as this would benefit all parties equally.
 
I dont normally voice an opinion on this topic however the director of ubisoft is pointing the finger in the wrong direction this time. I have a little different point of view on this suject. I got hooked on consol gaming the first time I played tomb raider fell in love with the game, could hardly wait for each new copy to hit the shelf. the day it was released I was in the store buying it, but after the third release I started noticing something it was changing it wasnt the game I fell in love with but I was a die hard kept getting the new games until angel of darkness hit the shelf it wouldnt play on my ps1. no kidding folks I went out and bought a brand new playstation 2 just so I could play this game
it was a huge mistake the game sucked bigtime to this day I havent been able to play it, its that bad this is when I started downloading pirated games I work hard for my money and dont mind buying a good product but ill never again give some fat cat behind a desk my hard earned $$ for a hyped piece of software that wasnt worth the gas I used to go get it. that being said I have bought alot of games since but I have bought none without first downloading it and making shure it is worth the money. this is where I beleive they have a problem with piracy it allows you to check every part of the game before you buy. its quality contol and they dont like it they would rather hype it up in adds and on the box cover, you buy it and whether you like it or not its yours they got their money right
 
[citation][nom]kataklysm[/nom]Who buys boxed versions of games anymore anyway. You can pay and download them via EA games or Direct2drive which is way better. Just burn or keep a copy of the download and keys on your pc and you're good. I've bought my last 10 games online by download which takes a few hours in the comfort of my own home. Never again will I buy a boxed version. So, who cares if EB games or Walmart reduce shelf space for games, it's an obsolete mode of delivery anyway.[/citation]
Spare a thought for those of us with download quotas 10-20x less than yours (if you even have one). 25GB isn't going to get me many games, especially when I have other things I need to download. So I always buy boxed games. Quite a pain, since many games like Crysis are still $99.95 a year after release.
 
Color me curious but I wonder how much we'll still listen to this whining after StarCraft2 and Diablo3 come out. Somehow I don't see those titles suffering from sales. Their good games.

Last Ubisoft title bought, Beyond Good & Evil (I love this game) and this one broke me from Ubisoft. Support sucked, game breaking glitches and the fixes are supplied by players because of it.

Call me a fanboi if you want but Blizzard has proven conistently (even with their games getting cracked/pirated) that if you put out a GOOD game that doesn't require a $3k gaming rig and then SUPPORT IT the money comes in.

So change your diaper, get a pacifier and shut up already.
 
Piracy is killing PC games??.... So are crappy games and graphic cards with a one month lifespan. Also lets not forget the 50$ price tag in a crap economy. The whole industry has no idea where it's going so they have no right to complain about piracy. Consider that big business has been railing people for years by selling you a cd with one good song for 15$..now that consumers are empowered they start to bitch. "Oh please congress pass another DMCA so we can get back to screwing people"....fuck you Ubisoft. How many bad games have you sold for 50$?. Blizzard and a few others have the right to complain, the rest, what goes around come around.

I know that there are some of you out there saying games are worth what you are willing to pay for them. My opinion: Capitalism is true to a point. Beyond that point you get greed...The Empire, Nazis and EA
 
[citation][nom]D_Kuhn[/nom]I used to be a hardcore PC gamer... but these days it's easier to avoid PC games because of the anti-piracy software. While pirates can come up with all sorts of reasons why it's not their fault PC games are failing (and some are true), it's a fact that if they weren't stealing games, producers wouldn't be using offensive products like securom. [/citation]

It's not a fact. Thats not even a decent opinion...much less a fact.

Publishers know good and well that securom and other DRM is barely putting a dent in piracy. It only stops the small percentage of people who try to borrow someone else's copy of a game but aren't knowledgeable enough to get a crack for it. It has NO effect on gamers who download full, pre-cracked games.

Publishers have other motives. The most common theory being that they want to stop the resale market. They limit activations (punishing and restricting the people who pay full price) so that the people who would buy used will also have to pay the full price.
 
Honestly what they need to do is crack down on are the disttributing and cracking. Guys like Skulputra and Some of the other crack makers out there are contributing more than any one Seeder
 
Games should not cost more than $20,00. Securom is also a good reason to not buying a game.
What they should do is put an ad in the major torrent sites like this: Register your game for $10 and etc... (explaining why is better to have a registered game), and yes, make better and less buggy games
 
[citation][nom]dimitris[/nom]What really kills PC Gaming is paranoid anti-piracy practices like SecuRom. These malware garbage make life complicated and difficult for legitimate users. I have personally bought only original games up to the day I encountered securom in one of them. I was then forced to download a crack to be able to play my original game !!!! Since them i buy pirated copies for all securom games and buy originals without securom. As you can see securom forces legitimate users to abandon original software because it doesnt work!!! [/citation]

---I’m def going to have to agree… and remind others about such software like STARFORCE, which started a spin-off market for progs that would prevent the usage or interference of said software: Programs like Daemon tools, CloneCD, and Alcohol %120 have literally blown-up in revenue b/c of failed attempts of SecRom and SF etc. Guess who else got BIG sales off these failed attempts at CD/DVD security? LiteOn, LG, BenQ, Plextor… yep all the DVDRW manu’s that had drives that could read and 1:1 copy CD/DVDs saw their sales FLY up b/c of forums and guides on how to properly read/write CD protections… lol EVERYONE is profiting from SHITTY coding and lack of proper beta-testing: The market prevails while UBIsoft fails? Hilarity + irony… lol

---Unfortunately for these types of software are generally ineffective—B/c of cracker groups, TADA?! Is anyone surprised? These groups KNOW the software and programming aspects BETTER than the security firms themselves. Hence why the cracked versions are usually IMPROVED in functionality than the original pressed CD, lmfao! Take the fact that these groups live and die on getting their releases RIGHT the VERY 1st time! If not, they get clowned by rival groups who, take their release, fix it, and then proceed to humiliate said group. Not so with UBI and the like, they just keep using the public like M$ uses us for beta-ware OS testing… patch here, patch there.

---The lesson learned for gaming producers is QUALITY ASSURANCE TESTING. How in the world can they even have problems like this w/o using a focus/testing group of their own? Probably b/c they are rushing it out to market to make the most bucks possible. Screw spending time getting it right, thus the cracker groups take notice and build their reps off this greedy, financial pandering to high dollar execs and the like. Thus UBI-soft and the like are their own worst enemy—they spawn the existence of 1911 etc, b/c of their poor business practices! Anyone find this…shocking?

[citation][nom]dimitris[/nom]Look at Stardock entertainment. They are succesful and extremely profitable and they dont lock their games because they know it is pointless. Galactic Civilizations and Sins of a solar Empire sell like hotcakes.Conclusions: Companies want to stop you from loaning your game to your friends or reselling it. That is why they use garbage like securom. If piracy was killing PC software Stardock would be broke. [/citation]

---Quality games SELL, that’s just a fact of the industry… yes their will ALWAYS be parasites aka “pirates” in any industry. Unfortunately for the overtly-greed-minded: they strictly and narrow minded focus SOLELY on “pirates,” aka trying to keep as much profit as possible, which is their legal right… it doesn’t hold weight as far as morality goes. And gaming community can see right through it. Instead of being petty and greedy, you should focus that time, capital, and energy away from prevention and direct it towards QUALITY ASSURANCE! Make incredibly GREAT games and people WILL buy them. Look at Diablo II—this game has been around FOREVER, is easily copied, duped etc… and it STILL has legions of people crowding their FREE servers. Ask yourselves WHY? B/c it’s a damn good game, regardless if you agree or not, sales prove the point. No SecuRom, no StarForce, no nothing really, it’s easily copied, easily cracked… But it’s QUALITY over quantity… Enjoy UBI CEO, try taking a cut in your over-inflated salary and direct some of that money to QA?
 
Well Ubisoft is one of the contributing factors helping rationalize PC game piracy. When you release crap games that are so buggy that even 500mb patches can't save them, what do you expect? Do you expect people to buy your games anyways? When you boycott gaming websites because they don't like your buggy, linear games, then you have the nerve to be upset with them because they call you out on it? Ubisoft needs to take their heads out of their asses!

Note to EA and Ubisoft: Make good games and you will make money, if you package shit in a box every year then people will pirate the game, try it and realize it's a buggy piece of shit and delete it from their PC. Give incentives to paying customers instead of torturing them with DRM and threats of worse to come. End of story.
 
Well Ubisoft is one of the contributing factors helping rationalize PC game piracy. When you release crap games that are so buggy that even 500mb patches can't save them, what do you expect? Do you expect people to buy your games anyways? When you boycott gaming websites because they don't like your buggy, linear games, then you have the nerve to be upset with them because they call you out on it? Ubisoft needs to take their heads out of their asses!

Note to EA and Ubisoft: Make good games and you will make money, if you package shit in a box every year then people will pirate the game, try it and realize it's a buggy piece of shit and delete it from their PC. Give incentives to paying customers instead of torturing them with DRM and threats of worse to come. End of story.
 
[citation][nom]Mr Roboto[/nom]Sorry for the double post, Tom's needs an edit and delete button.[/citation]

Agreed on the edit/del options!
 
[citation][nom]Who buys boxed versions of games anymore anyway. You can pay and download them via EA games or Direct2drive which is way better. Just burn or keep a copy of the download and keys on your pc and you're good. I've bought my last 10 games online by download which takes a few hours in the comfort of my own home. Never again will I buy a boxed version. So, who cares if EB games or Walmart reduce shelf space for games, it's an obsolete mode of delivery anyway.[/nom]Anonymous [/citation]
I buy boxed games actually. Over the last 4-5 years I've had to replace 10-12 harddrives, and every time I upgrade my motherboard I need to reinstall windows. These and other things are the reason I buy boxed games instead of the downloads. Let's make an example of the last game I bought. Civ4 - colonization. I have 3 activations on my serial, and after that I have to contact them. That means 2 more years of playing it given my current hardware upgrade rate, and I have to get new licenses. At that time the game's probably not supported anymore, and I probably won't get a new license. On the other hand, my crysis game's a real box. I can install it over and over, and it'll always work.
 
[citation][nom]hemelskonijn[/nom]The answer to piracy would be ... dongles.Piracy would still be possible but to pirate a good dongle you would need to invest and solder.[/citation]
This would not even slow piracy down. Lightwave uses dongles, as do other programs. I OWN lightwave (bought and paid for), but I lost the damn dongle and downloaded the dongle free version.
Copy protection should be as unintrusive to purchasers as possible.
For example, it is just as common and simpler to pirate console games. But they are not treated the same as PC gamers. I can buy and return console games which stink. A crap PC game is mine as soon as I crack the seal. I can even rent a CONSOLE game, not so with PC ones. I can take a Console game to a friends house, no problem. This has never been "ok" with a PC game. And all this despite the console piracy.
I should be allowed to rent PC games, loan them, and of course BUY them. A simpler method which treated those paying the bills as nice people instead of a neccessary evil might go a long way to calming these waters.
 
[citation][nom]bjornlo[/nom][/citation]

I whole heartedly agree, but... as you know SOME people's state of mind prevent them from seeing your common-sense/logic based POV... Console piracy is MUCH more rampant than PCs. I've got 100s of DC games from when you have to load a boot CD 1st etc. Did that stop the units and games from flying off the shelves? Heck no, nor did it with my PSone/2 etc. People use the "piracy" card as a red-herring. What's stopping PC sales is crappy games, HUGE patches aka the BETA-Warez of the public to make up for craptastic coding/lack of quality assurance before release... Why is it that console games don't suffer from these major issues? Hrmm... lets hear some more excuses, anyone? Consoles are simpler for joe-6pack and rarely suffer from the same patch-ware issues like PCs. Oh and PC gaming, as you said is, buyer-beware. Open it = you OWN IT period. And good luck trying to resell an open-box PC game Vs a console game, which the pub KNOWs works and knows will resale easier.

Piracy—what a laugh! If that was the case—WTF didn't VHS ruin the whole television market? EVERYONE and their grandma had a VCR and were recording shows left and right. What about CDRs and copying? Still wasn't an issue. Music sales INCREASED, lol!? It's FREE ADVERTISING for good games that aids vs the minor detractions. Think about how much marketing projects and staffing costs to lure in potential buyers, Vs your friend saying "OMG Shit Ubisofts game ROCK, I've got blah blah, it's awesome!" Vs some stupid commercial, or over-hype box cover?

Sky rocketing prices and over-hyped/marketed crap, & bad programming have ruined sales for PC games and the like. I feel for Ubi's bottom-line, but piracy is the last thing they should be worrying about IHMO.
 
I'm sick and tired of publishers using this excuse. There are other more valid reason.

1. It's much cheaper to develop a game for a console. 1 maybe 2 sets of hardware to worry about. Not the thousands of combinations involved in the PC world. Nothing to do with piracy which is ALSO running rampant in the console world.

2. Most current developers are raised on consoles. Sadly this means they don't grasp the "mentality" behind PC gaming. They don't grasp and therefore don't implement proper keyboard/mouse controls. They don't understand effective open camera control. They think everyone want's "over the shoulder" views. They think everyone likes to button mash. They don't understand (or simply ignore) the value of keyboard/mouse controls - part of me thinks it's because they got slaughter by mouser's.

3. Sadly, from a consumers perspective, consoles hardware cost is lower than a PC. However, total cost of ownership for gaming is higher due to online fees, higher game costs, higher failure rates, etc.

4. Lower support costs for consoles are also a point. I'm talking customer support, updates and patches. This is not a good thing for consumers. MANY console games are rushed out the door with nary a look back. Patches don't happen, customers can't get issues resolved, all that crap. Great for dev's and publishers as I know they take this into account when figuring "total cost of release".

5. Total cost to customer is higher than it needs to be. This is simply because publishers spend too much pointless money on anti-piracy protections which never work. The crooks will always find a way around them. The only people it really affects are the honest people. Way to screw the good guys.

There's other reason, but I feel those are the main reasons. That and publishers really don't want us consumers thinking about these reasons (cause they tick me off) and try to divert attention by saying piracy is to blame.

Something to think of. Microsoft once reported that between 80 and 83 percent of the installed Windows 98 copies were pirated. They've also said that as much as %73 of installed Office 2003 copies were pirated. XP is pushing %40. Kinda makes Ubisoft/EA's rates seem miniscule.

However, I never condone piracy. As a legal owner of a few hundred games and apps, it affects me directly. I have to deal with all the stupid screwed up anti-piracy methods even though I'm totally legit.
 
If those statistics were indeed "true," then how in the world did they manage to profit and stay in business? 73%? 40% lol no way in hell a business could operate and afford to make ONE man the richest person in HISTORY, if near 1/2 to 3/4 of their software was pirated (at that time). Factor in that MAC OS wasn't even a viable competitor as it is now, I'm calling bullocks on those stats.

...OR does that tell you just how much they were profiting from the actual cost of said software, that they could afford that much piracy and still make a man $100BILLION + corp profits, insurance for employees etc... The math isn't adding up.
 
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