This whole situation is truly a catch-22. You have the companies who say they are losing money to piracy, so they implement a Digital Rights Management system to protect their product. The consumers get incredibly irate and state they will not purchase the company's product due to the restrictive DRM. Because of this protection, pirates jump all over the product and produce a 'crack' that bypasses the said DRM. I say bypass because it doesn't necessarily remove the DRM from the system, it just routes the game around it. This doesn't rectify the issues that DRM software can cause. The catch-22 is this. Companies see a threat in piracy due to the 'perceived' loss of profit from missed sales. This leads them to create stricter DRM, which is then railed against by a percentage of the consumers, which leads to pirate groups creating a bypass 'crack' to resolve the issue. No matter what happens there is going to be piracy. People want something for nothing. There is a large feeling of entitlement, even where I live in the U.S. I have heard people say, 'Well, I deserve to play this, so if I can't buy it, I will just pirate it.' This feeling is not reserved to just third world countries. Piracy is never going to go away. It killed many of the alternative computer platforms of the 80's and 90's. It has been around since the introduction of computer gaming all the way back in the late 70's early 80's. What companies need to do is identify what it is that will increase sales to the levels they want and pursue this. I cannot say what it is, I don't make games. It just seems like a very vicious continuous circle that will never end. By the way, I am not surprised that the Assassin's Creed II DRM was cracked. It is always just a matter of time.