A lot of the hubbub about Ivy Bridge has to do with how much better its integrated graphics core is than Sandy Bridge, and people often talk about how Haswell will handle graphics integration, especially in comparison to AMD's current line of "A"PU's.
I understand that integrated graphics might be nice if you're using a netbook or something, but what in the world is the point of it if you're using a desktop, the vast majority of which have a discrete graphics card? Ivy Bridge may be a godsend to notebooks, but Intel also produces CPU's for desktop computers, too! Why would any of us care about a miniscule GPU buried away in our processor, when we're never going to use it because we have our own dedicated graphics processor?
I understand that integrated graphics might be nice if you're using a netbook or something, but what in the world is the point of it if you're using a desktop, the vast majority of which have a discrete graphics card? Ivy Bridge may be a godsend to notebooks, but Intel also produces CPU's for desktop computers, too! Why would any of us care about a miniscule GPU buried away in our processor, when we're never going to use it because we have our own dedicated graphics processor?