The problem is the i5-3570k is $190 or so, and the i5-2500k is $160 or so (on Microcenter) and come with $50 off motherboards. They're $220 or so on Newegg. The FX-8150 is $180, FX-8120 is $140, FX-6100=$110, FX-4100=$90.
Piledriver also has to compete with the Phenom II X4 965BE and Phenom II X6s which can be found for ~$100. Unless it outperforms Thuban in everything and at least outpaces a low level i5 like the i5-2300, there is no reason to buy AMD Piledriver if you have anything Core2Quad or newer. If it can't outpace an i3-2100 it shouldn't even exist.
Also, for gaming i3s do better than the FX-4100 and Phenom IIs (this was the case even with the i3-530 so it's not surprising).
http://www.tomshardware.com/reviews/gaming-fx-pentium-apu-benchmark,3120-10.html
"we're almost-shockingly left without an AMD CPU to recommend at any price point."
Where AMD needs to aim is non-gaming purposes where multi-core actually is useful (i.e. where the i7 is). Bulldozer/Piledriver is the AMD version of hyperthread but the performance needs to match i7s if they want to price it similarly. AMD processors still give more cores per dollar but the number of places that's useful is slim. If the quad core i7s with hyperthread are $300, then they need to put their FX 8xxx on roughly i5-2500k price (~$190) because that's where the majority of the market is headed. The Piledriver/Bulldozer architecture is a side effect of software not supporting the full amount of cores of Phenom IIs.
The tiers should be FX-8xxx= between i5-2xxx and i7-2xxx price , FX-6xxx and FX-4xxx= i3-2xxx price because they are likely not up to par with Ivy Bridge.
The other day I saw a pre-built deal on Costco with the Intel i7-3770 and a crap Pegatron B75 mobo for $600 (no graphics board though), which means AMD has to *really* get their act together. For non-gamers (compute), that blows away pretty much anything AMD has to offer. See
http://www.costco.com/Browse/Product.aspx?Prodid=11771214
Haswell is coming 2013 and if Intel gets their IGPs up to par with the AMD APUS, then AMD will be in even deeper trouble.