Price/performance, Vega is a winner. Power consumption is high, but not a deal breaker for many IMO. People spending $500 on a GPU likely aren't too concerned about the extra $2 on their electric bill. I was glad to see Tom's was smart in the review and compared reference to reference, unlike many people in the comments section were doing.
Call it "frontier Edition" or "Founder's Edition" all you want, but at the end of the day, it's just a reference design and I personally never buy reference design. They are always loud and inefficient, and often boring in design. I really hope Tom's does a follow up review when Sapphire and ASUS release these cards with some decent coolers and we can see what these cards are really capable of.
I'm glad I didn't get caught up in the hype for these cards, I am pleased to see AMD handing the 1080 (and potentially the 1070) their butts. nVidia has them of power consumption, but that seems to be it. Vega is a performance winner at it's price levels.