[citation][nom]Tomfreak[/nom]read and think, thats why I am referencing Radeon 7770, instead of 6950 $240. 7770 being $130 thats already $110 down from $650 = $540. Thats the price for NOW. NOT 2 YEARS LATER. Do u actually think Radeon 7770 gonna sell at the same price 2 years Later?(counting in year 2012). It is obviously they are the one retard for using 6670. 2 years from now I can easily build a $500 PC box that have graphic performance easily exceed 6670.[/citation]
Do you know how much it would cost Sony or MS to licence 7770 design and tweak it? At least 3 times more than 6670 because it's current generation of products. You say it's $130, I say add to that $100 for licencing and tweaking. Then think about it being 28nm, who can produce it in decent volume? With AMD and Nvidia switching to 28nm design TSMC and GF have free 40nm capacities that can be rented by Sony and MS at much lower price than their 28nm capacities, and with higher yields. Problem with your argument is that you presume that they, Sony and MS, are buying chips from AMD or Nvidia, no they buy chip design and there is also a question of would they sell them design of latest generation. Then what you think how much cost PSU for consoles? Yes just 180W but silent and with much better cooling than average PC PSU. Then passively cooled CPU, then network modules, TV tuner, controller, marketing expenses and so on.