PSU price too good to be true?

The power supply is nvidia sli certified does that really tell me anything about its quality? or does nvidia pass those things out like candy?
 
Am I missing something here? Why the interest in an average-looking PS at an average price from an unknown company, if you are looking for "the best bang for the buck"?

PS - Yes, nVidia passes them out like candy. They just require some minimum specs, including dual +12V rails, I think.