For all the Zune supporters, it just shows your hatred for anything superior. Now the new Zune does have some awesome functions (the HD radio tuner is a major benefit), but come on really? Itunes is such an amazing program. I don't buy my music with iTunes, but I DO organize and edit the mp3 tags. It is very simple and intuitive, half the reason to own an ipod. The Zune is another half arsed, half functional, half ipod. There is a reason more people buy ipods than any other mp3 player. Fan boys are what they are, practical people buy what is best and performs the best. In the PMP market, Apple has the crown (and has for the past 5+ years)