Yes, your mobo has NO lighting device headers so you neeed a third party Controller for fans with ARGB lighitng. The most conventient style uses a free downloadable software utility (MUST be the one supplied by the Controller maker) to configure your displays. It draws power from a PSU connection and has a cable to connect to a mobo USB2 header. The software runs under Windows and communicates with the Controller box by that USB connection. The Cooler Master unit linked by L:utfij above does that well, and includes the ability to connect it to a mobo header so the mobo can do display control, rather than the Controller box doing that job. You do NOT have to use it that way, and since your mobo has no such header you can't.
Another similar unit by Razer
https://www.razer.com/ca-en/gaming-pc-accessories/razer-chroma-addressable-rgb-controller
does the job well, also, but does not have the possibility of linking to a mobo lighting header that you don't have.
BOTH of these units are for power and control of the LIGHTS only in the fans. Their MOTOR cables still connect elsewhere.
The most common design of "ARGB Fans" has TWO cables coming out of each fan. One ends in a 4-hole female smaller connector that fits onto a standard mobo fan header. The other has a wider cable that looks like it has 4 holes but one is blocked off - just like the one near your thumb in the photo - and that's for the lights in the frame. If your FANS have those, then you have an option. You can connect the cable from your fan Hub as shown in your photo to one ouput port of the Controller, and plug the fans' LIGHTING cables into the HUB IF that Hub actually has lighting ports on it. OR you can skip the Hub for the lighting cables and plug each of them into the ports of the Controller.