Wow, this issue is really a non-issue. As someone already sagely pointed out, its called market economics. There is, however, another underlying reason. When something is very highly demanded, ie Q6600, by raising the price they ensure that the customers who truly want them are able to get them, albeit at a higher price. Without a price increase, lots of their customers would be left out in the cold. This is actually a very pro-consumer move by them, although most people seem to be too dense to comprehend this phenomenon. If you want to get a Q6600, you can either wait, or go shop elsewhere where they don't enforce these policies, although they'll likely sell out and leave you high and dry long before Newegg. Why is this so hard to understand?