I see AMD's biggest single problem going forward is the whole stigma of Intel dominance. Few people know, or would admit, that PD > IB at full load simply because most don't think Piledriver can best Ivy Bridge at anything. Even if Steamroller released with impossible numbers, say twice as powerful as Haswell, Haswell would still outsell Steamroller. The reason is as simple as going to your nearest Best Buy and talking with their "experts". People on this forum, who actually know the tech and build their own systems know the strengths, weaknesses and price for power of the computers they are building. The average Joe going out to buy a computer is going to go for a IBM, Dell, HP, Acer, ect.. and they are going to take the word of the teenage kid working for minimum wadge as gospel. Most of those kids, not fully understanding the tech or companies, are going to preach Intel superiority regardless of how good Steamroller may be simply because Intel is the "known" namebrand. That is the main reason why years ago when AMD was better than Intel processors Intel still outsold AMD. I liken it to Smith and Wesson vs Ruger revolvers. Smith and Wesson is the "known" name and noobs will always pay double what they would have to just to have the name even though Ruger revolvers outperform S&W and are usually half the cost. Salesmen will always be more than happy to sell the most expensive models too, even if your just paying for a name with no performance increase behind it. No matter how good Steamroller, and the next gen of APUs are AMD is going to have an uphill battle trying to compete against the "household namebrand".